Harnessing our consumer power for a safe, fair, and transparent marketplace

In an era when consumers are vulnerable to corporate surveillance, unsafe food, discrimination in the economy, and dangerously faulty products, the president and CEO of Consumer Reports, Marta L. Tellado, gives us a playbook to put the power back in our hands.

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About Marta L. Tellado

Marta L. Tellado is president and CEO of Consumer Reports (CR), an independent mission-driven nonprofit enterprise that works side-by-side with consumers to create a fair and just marketplace. She is a mission-driven leader with a passion for innovation, public service, philanthropy, and helping organizations maximize their ability to improve the world.

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In Buyer Aware, Marta Tellado alerts us to the harms of technology without conscience and a digital world without guardrails. Thankfully she also highlights steps towards a future where the promise of tech aligns with its ethical use.

Craig Newmark
Founder of Craigslist

The first responsibility of government is to protect its citizens, including from unsafe products and unscrupulous business practices. Marta’s book shows how empowering consumers to become advocates is critical to prompting policymakers to pass reforms we need. Her guidance helps people protect themselves today and provides a roadmap to spur change for tomorrow.

Amy Klobuchar
U.S. Senator

In a time when the harvesting of our intimate data fuels surveillance and precision manipulation is business as usual, Buyer Aware serves as a beacon for the potential and success of consumer power.

Dr. Joy Buolamwini
founder of the Algorithmic Justice League